The 22 Immutable Laws of Marketing by Al Ries & Jack Trout ► Animated Book Summary
Al Ries and Jack Trout help us understand why brands win with these 22 laws for understanding and dominating in the global marketplace.
These laws are timeless lessons. Violate them at your own risk! What are you waiting for? Watch The 22 Immutable Laws of Marketing Summary!
** HIGHLIGHTS **
Law 1: Leadership Law 2: The Category Law 3: The Mind Law 4: Perception Law 5: Focus Law 6: Exclusivity Law 7: The Ladder Law 8: Duality Law 9: The Opposite
Law 10: Division Law 11: Perspective Law 12: Line Extension Law 13: Sacrifice Law 14: Attributes Law 15: Candor Law 16: Singularity Law 17: Unpredictability
Law 18: Success Law 19: Failure Law 20: Hype Law 21: Acceleration Law 22: Resources